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How We're Bucking the Renovation Trend

Ever since the flipping boom began during the recession, Americans have become obsessed with home renovations.

We’ve written before about our national fixation with renovation/design/decorating shows on HGTV and the DIY Network. Suddenly, a kitchen that previously suited our needs perfectly seems horrifically outdated.

How could we possibly cook in a kitchen that doesn’t have shiplap wall accents?! The food will taste like the 1980s!

We jest, of course.

In fact, we’d like everyone to take a collective deep breath. We’re on board with renovations. In fact, it’s the core of our business. We identify and rescue historic properties and breathe new life into them, making them economically viable and ready for a new audience.

And yet, we’re bucking a trend. The trendy trend.

Our designs stand the test of time. How? Because we go one of two ways:

1) Embracing the design aesthetic of the era during which the building was
originally built, or

2) Making the space classic and timeless

You won’t see flash-in-the-pan, showy, trendy extras that will be dated in two years. We’d rather invest in high-quality materials. We’d rather invest in breathtaking, enduring design.

We’d also rather invest in state-of-the-art amenities. Amenities aren’t the same thing as design. That’s how we end up with spaces like the legendary cardio room at the Saint Paul Athletic Club, which features timeless, elegant design elements (chandeliers and floor-to-ceiling windows) with top-of-the-line equipment.

This is a deliberate choice on our part. The spaces we care for have been around for generations, and while modernization is a given, we think inflicting design fads on these buildings would be an affront to their legacy.

We’re stewards of these architectural icons, and we take that role seriously. That means focusing on fireplaces. Marble staircases. Soaring ceilings. Beautiful millwork. Not the color-of-the-month.